Micro
Micro
INVENTION DESIGN | 2025 | CONCEPT
INVENTION DESIGN | 2025 | CONCEPT
BY RENATA AGUIRRE, ÖMER YAMAN & MIKA WINDHEUSER
BY RENY, ÖMER & MIKA
PROBLEM
PROBLEM
During workday, many people move too little because sitting has become the norm.
During workday, many people move too little because sitting has become the norm.
During workday, many people move too little because sitting has become the norm.
Our concept is based on short daily workouts called Micros. These 3-5 minute sessions combine different movements, are playfully designed, and lower the barrier to entry, making them ideal for busy professionals with limited time.
Our concept is based on short daily workouts called Micros. These 3-5 minute sessions combine different movements, are playfully designed, and lower the barrier to entry, making them ideal for busy professionals with limited time.
A central element of the app is the gorilla, who accompanies the users. Instead of making users chase a virtual character like in typical fitness apps, Micro reverses the principle: the gorilla follows the user and becomes stronger, healthier, and happier as they move. This creates a unique emotional connection to the training routine, as it’s not only about personal fitness, but also about helping the gorilla thrive.
The gorilla’s health is a team effort: users don’t train just for themselves, but together with their colleagues, making movement a shared success where every contribution counts.
A central element of the app is the gorilla, who accompanies the users. Instead of making users chase a virtual character like in typical fitness apps, Micro reverses the principle: the gorilla follows the user and becomes stronger, healthier, and happier as they move. This creates a unique emotional connection to the training routine, as it’s not only about personal fitness, but also about helping the gorilla thrive.
The gorilla’s health is a team effort: users don’t train just for themselves, but together with their colleagues, making movement a shared success where every contribution counts.
HOW IT WORKS
HOW IT WORKS
Tracking movement through the selfie camera, allowing the gorilla to respond in real time.
Tracking movement through the selfie camera, allowing the gorilla to respond in real time.
Tracking movement through the selfie camera, allowing the gorilla to respond in real time.
